Mo Data, Mo Problems: A Guide to Zero Copy Approaches in Financial Services

This has been an ongoing dream of companies where the reduction in copies of data will reduce the multiple places new apps and new analytics platforms are created. This has been creating the “issues with efficiency ratios” for Investors and the boards and making delivery of new features and functions more difficult.

The new wave of SaaS vendors that are moving from Operational Systems to Analytics systems are pioneering new concepts to capture business. Two that this author has seen in Demos, Salesforce and Adobe. They are focused on building Marketing and Sales analytics for a variety of use cases.

More to Come….